The Supreme Court’s decision upholding President Obama’s health care reform provides a new opening for Democrats and other supporters to sharpen their message and go on the offense. Many have been on the defense over a program with benefits that most Americans support—and struggling to counter the Republican spin that the “individual mandate” was an issue of personal freedom.
This Winning Words Message Memo suggests a simple message to reframe the discussion about this critical aspect of reform, with a muscular contrast that puts opponents on the defense.