Surveying the landscape, understanding your audience
An effective message and strategy begin with a clear understanding of the political dynamics surrounding your issue—and of the audiences critical to your success.
Our research will help you navigate the contours of the communications landscape, identify influencers, understand audience motivations and explore the best options for engaging influentials.
We employ innovative research methods that draw on new insights and best practices from social psychology, cognitive studies and consumer market research. We aren't just statisticians and analysts—we are also communications professionals who know what it takes to design a winning message and strategy.
With a clear understanding of your objectives, we’ll create a customized research program that delivers actionable insights.
- A non-governmental organization in the Middle East sought our help to conduct focus groups with voters in several countries—in order to understand people’s perceptions of democracy and help political leaders promote democratic governance.
- To develop a data-driven advocacy strategy, one of the world’s top foundations sought our help to develop a Global Landscape Analysis of public opinion and media coverage concerning a controversial public policy issue.
- For the Acumen Fund, we conducted online focus groups and surveys to gather input from stakeholders around the world—and determine how best to engage business people in advancing the organization’s mission.
- To help a government agency evaluate the impact of a major policy change on the auto insurance market, we conducted focus groups and a market survey of 5,000 consumers.
Products & Services:
- Landscape Analysis
- Media Coverage Analysis
- Market Research
- Customer Research
- Public Opinion Analysis
- Message Development
- Ad Testing