STRENGTHENING NONPROFITS THROUGH COMMUNICATIONS
THAT INSPIRE & ENGAGE

BeHeard is a communications capacity-building program that helps nonprofits become communicating organizations.

The program was designed by and for foundations and their grantees to help nonprofits motivate and mobilize people to support their missions—through communications that inform, inspire and engage their stakeholders.

Designed by a team of marketing and advocacy professionals, BeHeard draws on tools and techniques from business, politics, social media and other fields to help organizations:

• Assess their message, image & engagement activities
• Develop messages that inspire people to get involved
• Select images that put a human face on the issue
• Create engagement strategies that mobilize people to take action

LESSONS LEARNED